Beiersdorf Canada, the makers of Nivea, announced a national support plan to combat COVID-19. Watch the video below, which debuts the brand’s #ShareTheCare campaign.

The campaign is a part of Beiersdorf’s global ‘Care Beyond Skin’ program, launched in Germany in March 2020, which included the donation of more than 50 million Euro and 1 million liters of disinfectant to help fight the spread of COVID-19.

Localized efforts in Canada include:

• Direct financial support totaling $750,000 dollars donated to Food Banks Canada, Save the Children and the Canadian Red Cross to aid in Covid-19 crisis management
• Donation of 78,000 units of hand sanitizer to health care facilities across Canada
• Donation of more than 150,000 units of NIVEA and Eucerin hand-care products to medical personnel whose skin is currently particularly strained.

Guillaume de Vitton, GM Beiersdorf Canada, says, “We recognize that combatting COVID-19 requires more effort, more togetherness, and more collaboration than ever. On top of our local efforts and donations for immediate relief, we are convinced that even the smallest acts of care do truly matter. With #ShareTheCare, we are calling on Canadians to share their willingness to help others and inspire more and more people to do the same.” 




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